Offset Technology: Never Say Die

• Direct mail. “If you’re in the variable imaging business, odds are you’re in the direct mail business already. However, there is a lot more offset printing being done in direct mail than in digital, whether it’s shells, inserts or the whole enchilada.” —Lamparter

• Specialty coatings. “There are a lot of nifty things you can do with coatings. Currently coating is a commodity, but any commercial printer presently coating can create unique effects that will provide marketplace differentiation.” —Lamparter