Offset Technology: Never Say Die

• Packaging. “I would ask any commercial printer thinking about getting into packaging whether he is already doing this with his current customers. If not, it’s a good place to start before attempting it in new markets with new production processes and new customers.” —Zarwan

• Large-format offset. “Folding carton and board printing have always been square-inch-centric. I understand why folding carton people do it, but how well that translates into page-oriented commercial work, I don’t yet know.” —Lamparter