Offset Technology: Never Say Die

“Reports of My Death Have Been Greatly Exaggerated…”

Will Drupa 2008 prefigure the death of offset? Not likely, says Lamparter, who predicts in the “2007 PIA/GATF Technology Forecast” that offset processes will still represent fully two-thirds of the market for print by 2015. This will be buoyed by the creativity of offset manufacturers and of commercial printers themselves, who will continue to diversify into non-print products and services, and seek more effective ways to drive down costs and increase productivity.