Offset Technology: Never Say Die

That’s not necessarily bad news. “In the last decade, we’ve made a round trip in nominal terms, such that the commercial offset market today is about what it was 10 years ago,” says independent consultant John Zarwan. However, “We also have 8,000-9,000 fewer printers. So while the market really isn’t growing, it appears to be thriving,” as printers reporting double-digit growth year over year continue to pick up business that other firms are losing.