Offset Technology: Never Say Die

Consolidation works well (or not) depending on where your bread is buttered, Lamparter confirms. “We see three printers that existed as independent entities five years ago. We look at their volumes five years ago. Today those three printers are one, and the total volume for the one is less than the combined total for the three back in the early 1990s. The surviving printer reports that his volume is up 15 percent. What he doesn’t reveal is that he replaces two other guys whose volume is now zero.