Offset Technology: Never Say Die

On the web side, adds William McLauchlan, senior technical consultant for PIA/GATF, “We’re doing as much, if not more, printing today; there are just fewer printers doing it. That said, we talk to the web manufacturers, Goss, MAN Roland, KBA, etc., and they’re selling new iron. That tells me that, despite consolidation, people are buying new equipment. Web printers don’t buy on spec. It’s not ‘build it and they will come.’ They need to first have the work that justifies the purchase of a new press.”