Offset Technology: Never Say Die

Keeping the Digital Beast at Bay

Given the increasing market share represented by digital print, is it irrelevant to talk about growth on the offset side?

“Digital clearly is taking some of it,” Zarwan notes, “but you have to remember that 15 years ago, the digital opportunity was run lengths under 10,000. Ten years ago, it was under 5,000. Now, it’s under 1,500. If you look at the ability of sheetfed offset to come down in run lengths and compete effectively, nobody could have predicted it.”