The Garvey Group — All Under Four Roofs
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Erik Cagle
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Initially, Garvey’s sales force was skeptical about their ability to sell large-format output. The company hadn’t pre-booked any of the printing, opting for the “build it and they will come” mantra. But Ed Garvey—who had led the business since 1978, after his father passed away—had no doubt that existing customers would need it. He was right, because customers buy solutions, not products.
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Erik Cagle
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