The Great (Digital) Plate Debate

Printers are in business to print. And no one cares what happens to a plate before it hits the pressroom, Ashton insists, as long as it's a quality plate. So, the more variables that can be eliminated the more value is added.

More value, plate after plate, impression after impression, up to a half-million impressions, Ashton says, noting that second-generation thermal technologies have eliminated the pre-bake step and increased imaging speed to provide plates with extremely long runs.