The Great (Digital) Plate Debate

To find out what's hot and what's not, printers need to look at what other printers are buying, he advises. "Look around. What is being presented at DRUPA? What's available from the showroom floor? What can you write a check for today? Not violet laser; it's 'vaporware.'

"Violet laser technology requires light-safe handling and chemical developing," O'Rourke continues. "The Presstek choice is process-free and chemical-free, and it is what we believe makes more sense for print today and in the future."