HOLIDAY CARD IDEA #6: The Holiday Greeting Campaign: 60-Second Fold of the Week
Week four of our October holiday spectacular brings us a warm and wonderfully-creative holiday greeting campaign! From our friends at Oliver Printing & Packaging Co. in Twinsburg, Ohio, and designed by Jeff Schrader, this multi-part holiday campaign features a reverse accordion card, with matching sleeve for a box of candy, and box and tag for a bottle of wine. What a great way to make a lasting impression at the holidays!
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Fold of the Week: HOLIDAY IDEA #6
Folding Style: 3-Panel Reverse Accordion (plus sleeve, box and tag)
Print Production: Oliver Printing & Packaging Co., Twinsburg, OH
Design: Jeff Schrader
Paper: Neenah Royal Sundance Felt Cover / 24 pt C2S (for box)
Printing: Printed offset 3 PMS colors + Black. 1000 qty (cards and tags), under 500 each (sleeves and boxes)
Finishing: Score, Deboss/Emboss, Fold, Assemble, Glue
Budget Rating: (as a set) Moderate – High; (individually) Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
