Mailing & Fulfillment — Defeating ‘Do-Not-Mail’ Laws

This newest development demands a unified and concerted proactive response, not only from the direct mail industry and its suppliers, but also from a much larger universe of "Main Street" businesses and industries that depend on direct mail advertising for their livelihood. Legislative battles won in the various states, important as they are, will be pyrrhic victories if the war of national public opinion is lost.