Mailing & Fulfillment — Defeating ‘Do-Not-Mail’ Laws

According to the Direct Marketing Association, the average U.S. household gets a little more than 14 pieces per week of Standard Mail from businesses and nonprofit organizations. And, a 2005 USPS Household Diary study indicated that 85 percent of U.S. households usually read some or all of the advertising mail they receive. They say it makes shopping more convenient, gives additional choices and saves them money.