Mailing & Fulfillment — Defeating ‘Do-Not-Mail’ Laws

o Proponents of Do-Not-Mail Legislation: These legislative efforts are led by zealous activist groups with varying motivations, but with a common goal of curtailing commercial advertising direct mail, which they pejoratively mislabel as "junk mail." The groups include the environmental organization known as GreenDimes and an anti-consumerism group called the New American Dream. Their bills are promoted as environmental statements to reduce waste and are modeled after the earlier "Do-Not-Call" effort.