Mailing & Fulfillment — Defeating ‘Do-Not-Mail’ Laws

Reduction in identity theft and privacy concerns are also raised as rationales for the bills, notwithstanding that general advertising mail does not contain personal information. A Presidential Taskforce also found that only 3 percent of ID theft is attributable to mail.

Even more troubling is the effort by environmental activists at Forest Ethics to bring the Do-Not-Mail agenda into the court of national public opinion via coverage in major newspapers and on TV.