The Market for Organic and Printed Electronics

Before flexible OLEDs are sold in volume, flexible electrophoretic displays are taking off. This is a very exciting segment of the market because these displays have no need for power until the image is being changed and they work well in strong sunlight. Indeed rigid versions are used in Motorola mobile phones in India. Leaders in electrophoretic displays include Prime View Technology in Taiwan, Toshiba in Japan, Innos/ Polymer Vision in the UK (first flexible versions in June 2007), Tainjin Jinke Electronics in China and, of course, Sony. They are ideal for shelf edge displays, road and airport signage, e-books, e-posters and many other applications. Note that most of these applications make new things possible and few of them replace anything electronic.