The New Print Production Mantra: Unified Offset/Digital Workflow

With digital printing in its various forms having been in the marketplace for more than 15 years, most industry pundits agree it has reached a level of maturity. Buyers of printed product, who once may have had objections to the quality or price of digital printing—or both—now no longer voice those objections for most projects. And as they have come to understand the advantages of digital printing— the ability to economically produce high quality short runs of full color materials on demand and its unique capability to deliver one-to-one communications—the face of printing has changed forever. No one is suggesting that offset printing is going away; far from it.