The New Print Production Mantra: Unified Offset/Digital Workflow

Key Elements
Kodak’s Bracken points out that there are four areas that must be addressed in an effective unified offset/digital work-flow: production, data, business and color. He adds, “Color matching between offset and digital is a huge challenge. Increasingly, printed products are a blend of offset and digital in one deliverable, and the customer expectations for color matching are high. With respect to data, customers are telling us that as they move into digital printing, they want to utilize that unified workflow interface for data cleansing, data mining, and ensuring that the information used to generate variable data printing is correct.”