The New Print Production Mantra: Unified Offset/Digital Workflow

Xerox’s Larry Zusman, Worldwide Manager of Work-flow Marketing Solutions and Services adds, “As we move forward, the alignment between digital and offset capabilities will be even greater in the offset workflow. People are already looking at how to set up variable data from within the offset workflow, and that is the next horizon. We are working hard with our offset partners throughout the world to integrate better and make this a reality.”