The New Print Production Mantra: Unified Offset/Digital Workflow

But there is no question that as buyers have become more educated about their options, and enamored with their ability to produce shorter runs of more targeted materials, even offset run lengths and turnaround time expectations have taken a sharp downward turn. Some 80 percent of all print runs today are in quantities of less than 5,000. And the luxury of quoting weeks to produce a printed project has long gone the way of the dinosaurs.