The New Print Production Mantra: Unified Offset/Digital Workflow

Unified Workflow: Tangible Benefits
At a time when print as a communications medium is facing stiff competition from alternative media, the industry can ill-afford the inefficiencies inherent in disparate offset/digital workflows. And not only from a production perspective— with ever-shrinking margins, printers also want and need a unified view of their entire business operation, whether offset, digital or a blend of both. They need to eliminate the Tower of Babel created by different vendors speaking different languages, and the discrete production silos that have difficulty communicating with each other, let alone the business systems that are critical to profitability in today’s fast-paced world.