The New Print Production Mantra: Unified Offset/Digital Workflow

Kodak’s Director of Product Development Jon Bracken says, “JDF is not a panacea, not an end in itself. Rather, it is a useful tool to address a business need. There has been a lot of hype, but now the hype is over and we are getting tangible benefits.”

One printer who is profiting from these tangible benefits is Kwik Kopy Printing, a six-person shop located in Scottsdale, Arizona. Purchased by Tony and Ruby Cordova five years ago, the company had a blend of offset and digital print-ing capabilities. On the digital side of the business, Kwik Kopy is an all-EFI workflow shop according to Tony Cordova. On the offset side, the shop had three different analog platemaking systems. Cordova says, “Our team is exceptionally skilled in utilizing EFI’s Command Work-station for job preparation, and we were interested in learning whether we could leverage the existing Command Workstation workflow to streamline plate-making, as well as better integrate the offset side of our business with our EFI Print-Smith print MIS solution.”