The Next Generation of Printers --Waldman

Remember that print is not the only industry facing these problems. In fact, print may have a major plus that other industries lack. Due to its very nature, print may be less vulnerable to outsourcing as jobs from other industries are moving overseas in droves.

And let us not forget one of the most important positions in the printing profession—sales. Sales will also be impacted by change, particularly as solution selling becomes more important than job selling. More than ever, salespeople will be required to investigate, understand and match client needs to complex solutions. But, for the bright enterprising salesperson, the opportunities and rewards should exceed traditional job-by-job selling.