The Next Wave - Digital Directions

"If you can establish your icon on a customer's desktop, how easy is it for them to send a job to you? It won't go to your competitor, who only takes work by overnight courier or express mail. The path of least resistance is digital file delivery, which delivers that mission-critical job in minutes, not several hours later or the next day. ISDN connectivity is a proven solution that's here to stay. Let's hope 1999 sees more of the printing community take advantage of it."