The Next Wave - Digital Directions

"In 1999, providing asset management to customers will move from the early adopters to the mainstream. Vendors that are realistic about what DAM can actually deliver—and promise their customers only what they can deliver—will finish the year with a competitive advantage. Service providers that have developed or invested in systems with high, ongoing costs will have a hard time competing against those using off-the-shelf products that succeed in lowering overall costs.