The Next Wave of Websites--DeWese

If you still don't get it, then I'll just have to tell you the principle. It is . . .

Always, always, ask the customers what they want. Ask them how they want it. Inquire about when they want it. And never stop asking, because they are human and can change their minds. When you start with what the customer wants, you can work backwards to a solution that you can provide. This approach is very different than telling them what you've got and then asking them if they need any.