The Next Wave of Websites--DeWese

The most important job for the smart guys was to sell the venture capitalists on the "projections." The projections predicted how much stuff could be sold to the printers or the print buyers over, say, the next five years. When depicted on charts, the business plan projections for sales and profits were lines headed due north. Each of the plans promised the proposed Internet companies would go public in about two months and the venture capitalists and smart guys would become rich instantly.