The Next Wave of Websites--DeWese

By the way, there is a printing sales principle associated with these hijincks. If you've identified it already, then you're excused to Get Out There and Sell Something! But if you'd like to read on just to make sure you got it, then be my guest.

Printers and print salespeople work long hours and are up late. I know; I work late too. Last night I worked past 3:30 a.m. Tonight, thanks to Attila the Editor's unreasonable, stupid little deadline fetish, it's 1:20 a.m. and I'm still writing. Folks who work late get a little hungry—and deciding on a midnight snack is tough. I open the refrigerator and stare for five minutes before I can choose between linguini with white clam sauce or a bag of Fritos.