Colonial Press has built a strong commercial business in South Florida. At the same time, as is the case with most commercial printers, unsold production capacity dotted its schedule and weakened efforts to achieve maximum profitability.
A decision was made to actively pursue GPO work. According to Jose Rodriguez, chief GPO estimator, Colonial accomplished two things that led to success in this market. First, it developed a team within the company that learned GPO procedures and paperwork. This team consisted of Rodriguez, who had some experience with GPO from a past employer; an account manager; an office person who receives and forwards bid invitations from the BidsPlus solicitation service; an employee in quality control; and another in bookkeeping.