The Old and The New Dot GPO's Top 50

Colonial also attacked the whole market and bid very actively on diverse jobs in order to find its niche. In order to accomplish this, the company would submit an average of four or five bids a day.

"We chose to work throughout the entire 21 office GPO system, quote on everything available that fit our capabilities, review the bid results provided by our service, and define where and with what printed products we could best find business," Rodriguez explains. "Since freight costs are normally not a factor in winning or losing work, it makes sense to match ourselves to all jobs that can run effectively on our equipment no matter which GPO office is doing the buying."