The Power of Scent in Print
In a study conducted by PRIMIR, Scented Inks” are ranked No. 1 for offering the best ROI of all other value-added printing and finishing products. The study was conducted within the printing industry itself, and acknowledges that both print buyers and brand owners were overwhelmingly positive regarding the cost effectiveness and value-added benefits of scented inks versus other value-added print offerings.
A major reason for this finding is because of all the five senses, smell is an immediate trigger for emotions and memories. That’s because your sense of smell is connected directly to the limbic system, the brain’s feeling and emotion center, whereas all the other senses are passed through the brain’s interpretive center. This means that while consumers need to process the things they see and touch, what they smell registers emotions immediately.
Further supporting the value and effectiveness of adding scent to print media is a study by Starch Advertising Research that found scented print ads improve recall by a 19% versus unscented ads, and that readership of ad copy increases a whopping 136% when a scent is included!
With the backing of science and research, scent applied to printing is proven to increase value, consumer engagement, response, recall, and enhance brand image. And while most people assume that scent applied to printing is mostly used for promoting scented products such as homecare, air care, personal care, and so on, it in fact is also widely used by financial institutions, hotels and casinos, supermarkets, auto and real estate industries who have all benefited from integrating scent into their advertising and marketing campaigns.
Scentisphere’s (Booth N672) scent coating products, such as Rub’nSmell, Scratch’nSniff, Snap’nBurst, and Scent-A-Coat are widely used in media, on packaging, and on promotional products. Scentisphere is a full-service scent marketing company, as well and the recognized leader in microencapsulation, scented printing technologies, and printable scent coatings. These coating products empower virtually any printer to print scent. Scentisphere services and supplies all printers, large and small, with superior scent coating products and excellent customer and technical support at all levels.
To learn more about how scented inks and coatings can add value and increase ROI, please visit us at Booth N672.
