The Price Is Right? --Dickeson

In "Monday Morning Manager" I've suggested that we just throw up our hands and resort to "pragmatic" pricing. That is saying to just go on doing what we've been doing all along. At least we've been able to get some jobs. There's one wrinkle, however. Use a metric such as Value Added (VA). Use that measuring stick for every job. Price, less raw materials, is Value Added. Basically that's the price you've actually charged minus paper, ink and outside purchases for the job.