The Print Council Adds Lecta North America and The Mailing And Fulfillment Service Association as New Members

WASHINGTON, DC—November 16, 2009—Two new members of The Print Council – one an industry supplier and the other a trade association – have similar interests in advocating the continued use of print among organizations as an important component of a marketing mix, with an extremely viable ROI. Lecta North America and the Mailing and Fulfillment Service Association (an associate member) both have seen empirical evidence of the value of print as a promotional vehicle. Formed by leaders across the spectrum of the graphic arts industry, the goal of The Print Council is to influence and promote the greater use of print media through education, awareness, market development and advocacy.