The Print Council Adds Lecta North America and The Mailing And Fulfillment Service Association as New Members

“For many years Lecta has been a staunch promoter of print advocacy efforts in Europe. We realized, as a company that does significant business in North America, that we should support The Print Council as well. As a corporate member—and personally, as chairman—of the National Paper Trade Association, I know first-hand that paper mills want to become more involved in the promotion of print. I have urged fellow members to join The Print Council,” explains Alain Villemure, Lecta vice president. “We are interested in promoting the value of print and its effectiveness to the general business population. At the same time, we feel it is important to demonstrate the great sustainability value of paper, to correct the many erroneous messages launched against this medium. As a paper manufacturer, we have seen some success, as companies work to become more efficient in direct mail projects. If you look in your mailbox, there are more postcard promotions. Many people like the idea of glancing to see, quickly, if they are interested in a promotion rather than opening an envelope.”