The Print Council Adds Lecta North America and The Mailing And Fulfillment Service Association as New Members

“The work that The Print Council conducts is important, as it reminds the marketing community that print will continue to play a viable role in communications strategies. The MFSA recognizes that marcomm strategies are evolving to employ multi channels, but the print medium still returns a great ROI,” comments Ken Garner, MFSA president and CEO. “In previous career roles, I have had the opportunity to work with The Print Council and respect how well it is managed and the work they have done. For example, the Print in the Mix data from RIT is very persuasive and does an excellent job explaining that our targeted audiences respond very well to print. Our association mails ink on paper. The extent to which we can support The Print Council to reinforce the power of print is very important to the MFSA.”