The Print Council Announces GLS Companies and The Hickory Printing Group as New Members

“We are proud to help support the efforts of The Print Council. Because the printing industry is facing so many different competing media, it is imperative that we inform advertisers of the value and significance of the printed piece combined with other services,” remarked Ola Tornerud, Director of Marketing for The Hickory Printing Group. “In fact, while many expected that print would decrease, for us it has increased. Our clients are seeing that print can do more for them when it is complemented by other services. Because consumers respond to a mix of media, we provide print campaigns that integrate with the Internet and with e-mail. Additionally, we have found that consumer demand for printed pieces has continued to rise.”