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The printing industry – and HBP – have changed a lot since 1903, when six partners founded the Hagerstown Bookbinding and Printing Co. in Hagerstown, Maryland. “As HBP repositions itself into a full service marketing provider, one of the critical things we need is information. We need to know how to position print against other media and how to position it as a viable medium for the long term,” comments John Snyder, HBP president. “The Print Council helps equip us with the tools we need to educate customers about the value of print in a complete marketing program.”
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