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James Hillman, President of Mossberg & Company, has a unique take on the importance of The Print Council. He explains, “The perception among marketers is that paper and printing is bad – that it destroys forests. The facts are that paper comes from sustainable forests, and those forests are more vibrant than they have ever been. The medium we use for communication is recyclable, sustainable, and biodegradable. In combination with electronic media, it’s also very effective. Yet, we are wrongly perceived as a negative medium. We applaud The Print Council and support them as the best vehicle to support the good of the industry.”
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