The Print Council Appoints James Mikol to Executive Committee

“Leo Burnett is among the world’s largest buyers of printing, and Jim Mikol places more printing than anyone else in the advertising industry. He is a strong proponent of the value of printing,” Cooper said in announcing the appointment. “Having someone with his breadth of experience in print buying from the agency side will guide us in crafting tools for influencing the decisions of media buyers in favor of print. He also understands that the heart of our strategy is to develop credible and reliable data on the value of print.”