The Print Council Appoints James Mikol to Executive Committee

Mikol said he would use his experience to help The Print Council gain better insight into the motivations of those who buy print and other media for advertising and marketing communications. “I’ve been very impressed by the work of The Print Council,” he said. “Having been on both the agency and the client side, I believe that the print buyer’s perspective is the most important thing that I bring.” That perspective, he added, would assist The Print Council in sharpening its strategy for encouraging the use of print.