The Print Council Appoints James Mikol to Executive Committee

Mikol also pledged to support The Print Council’s efforts to win recognition for print’s rightful place in the media mix. “Print is an extraordinarily viable medium,” he said. We’ve all heard the ‘death claims’ about print’s loss of relevance, but I wholeheartedly disagree with them. Print needs to be repositioned, perhaps, to show how it can be interrelated with other media to surround the consumer with messages at home and at retail.”