The Print Council to Introduce New Position Paper, 'Why Print Is Green'

The average person’s paper use for a year — 440 pounds — is produced by 500 kilowatt-hours of electricity, the amount used to power one computer continuously for 5 months.

"Media buyers and marketers who believe that print is lagging as an environmentally friendly medium need to know these facts, which show that print is in fact leading in this critical area,” Cooper points out. “Why Print Is Green will document the information, serving as an easy-to-use reference guide for print producers and print consumers.”