The Print Council Offering Brochure on the Value and Effectiveness of Print

The first copies of “Why Print?” will be released on October 14th during Graph Expo 2006 as a highlight of the annual meeting of The Print Council membership.

Print Council member and Co-chairman Jerry Williamson, President of Williamson Printing, notes, “The ‘Why Print?’ brochure is the centerpiece of a marketing tool kit that supports individual printers and suppliers with their customer communications programs. It strongly advocates the important role of print as a key element of successful advertising and communications. Combined with the outstanding marketing tools available from the U.S. Postal Service, The Print Council brochure provides member companies with information they can use to create their own dynamic marketing materials to underscore the power of print communications.”