The Print Council Offering Brochure on the Value and Effectiveness of Print

The top ten compelling arguments for print described in the brochure include segments such as: “Print drives a higher ROI”; “Buyers seek print”; “Print is personal”; and “Print is credible”.

In a separate program, The Print Council is moving forward with the creation of a marketing information clearinghouse to provide verifiable research on the value of print. By the close of 2006, the web-based information is expected to be on-line and accessible by the industry and Council supporters.