The Print Council & RIT Celebrate First Anniversary of Print In The Mix

According to Jim Dunn, President of Heidelberg USA and co-chair of The Print Council, which funds the online clearinghouse, “Print In the Mix research has put forth convincing and verifiable research on the effectiveness and value of print from multiple academic, print and marketing industry sources. The research helps companies understand how print works and interacts with other media to successfully reach customers and get them to make a purchase decision.”