The Print Council & RIT Celebrate First Anniversary of Print In The Mix

Published by the Rochester Institute of Technology’s Printing Industry Center and funded by The Print Council, Print In the Mix (http://printinthemix.rit.edu/) is a clearinghouse of statistical information and research on all areas of print including direct mail, magazines, custom publishing, newspapers, etc.

“The feedback we’ve received on PIM has been very positive. It’s gratifying to know that PIM has become a truly useful portal into the world of print for all those who study, design, create, evaluate and use the medium for commercial or educational purposes,” says Patricia Sorce, administrative chair of RIT’s School of Print Media, and co-director of its Printing Industry Center. “From the onset, our goal was to have Print in the Mix become a living, growing communications tool that serves to demonstrate, in very positive ways, the role of print as a viable information medium within the marketing mix, which as we all know grows and changes in many ways each and every year. We feel that we’re achieving this goal and look forward to continuing to build PIM into an even greater resource.”