The Print Council & RIT Celebrate First Anniversary of Print In The Mix

“The Print Council is pleased to continue to support Print in the Mix as part of its mission to provide the best educational resources, to increase awareness, to promote advocacy and to sponsor ongoing research into the field.” says Dunn.

Jerry Williamson, co-chair of The Print Council and CEO of The Williamson Companies, says, “The Print Council created and funded Print In the Mix when it determined that printers needed marketing and research tools that they could use when promoting their services and demonstrating the value of print to their customers. The Print Council also found that the justification for print and the message about print’s effectiveness needed to be conveyed to the high-level decision-makers who allocate budget resources among different media (i.e., the marketing specifiers, agencies and print buyers), and who require solid reasons for investing in print. That research and those reasons can be found on PIM.”