The Print Council & RIT Celebrate First Anniversary of Print In The Mix

Jeff Norby, President of Jet Inc. located in the Chicago area, comments that the Print In the Mix research “provides good, fact-based information that our sales team uses to develop and support our approach and story-line with the client. Relevant portions and ideas are incorporated into our marketing materials, and links to PIM have been placed on our website. Because the information is fact-based, our reps are able to talk in specifics at appropriate points in the sales process. This has been very helpful in addressing client concerns about the value of the print option and ROI.”