The Print Council & RIT Celebrate First Anniversary of Print In The Mix

IWCO Direct, established more than 35 years ago and based in Minnesota and North Carolina, is actively utilizing Print in the Mix in a variety of ways. According to Debora Haskel, VP of Marketing, “PIM research helps support our effort to build what we refer to as RSVP – relevant sales and value proposition. It helps justify using print in direct marketing campaigns, particularly for high-volume acquisition direct mail. The ability to incorporate facts and figures – rather than just opinion and anecdotal information – helps solidify IWCO Direct as subject matter experts and a trusted source of industry information. PIM has increased the frequency and quality of our communications with customers by providing a consistent, trusted, and accessible tool for information that helps our customers make informed decisions about the best media and channel for their direct marketing programs. We also use the research at local job fairs and community events to help educate candidates and the community at large about the value of print and job opportunities in both print and supporting disciplines (accounting, human resources, IT, graphic design, customer service, etc.).”