The Print Council Welcomes Two New Members

“At one time, our customers were just as passionate about print as we printers are, but that’s no longer the case,” says Grant, whose company is based in Foothill Ranch, CA. “Print isn’t perceived as glamorous, and some people have started to refer to it as an ‘offline’ medium.” Pitts, operating in Charlotte, NC, shares these concerns, adding that business pressure and the fragmented nature of the industry place a limit on what individual companies can do to address them.